Project
Soth’s Kitchen
Client
Marriott Hotels
Year
2023
Scope of work
Visual Identity, Restaurant concept & Communication
American roots in the Swedish soil grows a local favourite
Soth's Kitchen is a Marriott Hotels restaurant offering a Scandi-American concept rooted in American culinary traditions and a deep passion for local ingredients. The restaurant’s brand identity blends playful, inviting illustrations with warm colors and patterns inspired by American heritage, creating a friendly, local neighborhood-bistro atmosphere that prioritizes quality. The project encompassed the design of the logo, signage, illustrations, beer labels, and menus. The visual identity draws inspiration from the building’s warm, natural aesthetic, referencing solid craftsmanship and classic architecture. The logo’s flowing forms mirror the lush courtyard—a motif that recurs in the typography, color palette, and choice of materials.
